THE TOP SHELF INDIAN SPIRITS
India Today|November 11, 2024 - Special Issue
Toasting some of the finest sips from around the country
Magandeep Singh
THE TOP SHELF INDIAN SPIRITS

The last two decades have been watershed years for the Indian alco-bev industry with a new breed of producers cropping up on the scene. This was a younger demographic, and comprised of those who were fed-up of being offered sub-par drinks to stock their bars and had realised that there was nothing stopping them from producing world class spirits right here on Indian shores. It certainly helped that many of them didn't enter this realm to earn their daily bread but more so as a passion project. In other words, it was more a matter of pride and prestige than profit and payrolls so it was easy to bring a 'no compromise' attitude to the table and make it stick.

What made these passion projects viable entrepreneurial ventures was that these young startups were not merely content to make a good drink but also sought international validation. A spate of awards at internationally recognised competitions and platforms made even the most skeptical Indian consumer sit up and take notice and a sip as well. The rest, as one might say, is history in the making and the recent release of a limited batch (102 bottles only) of luxury Mahua spirit, Six Brothers, from South Seas distilleries-priced at an eye-watering 1.02 lakh-has made all the right moves to make the alcohol industry take cognisance of India's presence on the scene.

The moment has gained such traction that we are now seeing new brands faster than we can take them home and try them. Here then, in my tasting experience, are some of the top products that have launched recently and are definitely worthy of your reckoning.

Cherrapunji Gin

Esta historia es de la edición November 11, 2024 - Special Issue de India Today.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición November 11, 2024 - Special Issue de India Today.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE INDIA TODAYVer todo
WEAVE A STORY
India Today

WEAVE A STORY

Saree plays muse and material in this modern iteration

time-read
1 min  |
December 23, 2024
SIMPLE LIVING
India Today

SIMPLE LIVING

Spatial planning meets spirituality, and up-cyling meets unconventional design practices, in this Gurgaon home

time-read
1 min  |
December 23, 2024
HARMONY IN DESIGN
India Today

HARMONY IN DESIGN

Using principles of vaastu coupled with a creative interplay of open and closed spaces, this home in Vadodara is a welcome sight

time-read
2 minutos  |
December 23, 2024
THE NEW ECO CHIC
India Today

THE NEW ECO CHIC

This home in Kerala is designed on the principles of climate responsive architecture

time-read
2 minutos  |
December 23, 2024
Crafting a New Look
India Today

Crafting a New Look

A look at five festive artistic finds from Jaipur to brighten your celebrations

time-read
2 minutos  |
December 23, 2024
NAMES TO KNOW
India Today

NAMES TO KNOW

From homes and offices to banquets and hotels, these architects and designers' approach to design is paving the way for some exciting spaces

time-read
3 minutos  |
December 23, 2024
CHIC AND COSY
India Today

CHIC AND COSY

Let your indoor winter wonderland revel in bold bedding, quilted beauties and charming cushions

time-read
1 min  |
December 23, 2024
STEP INTO STYLE
India Today

STEP INTO STYLE

This winter, international collaborations are lending the Indian carpet industry a unique look underfoot

time-read
1 min  |
December 23, 2024
DECK THE HALLS
India Today

DECK THE HALLS

With this festive array of accessories, cushions and X'mas-themed decoratives

time-read
1 min  |
December 23, 2024
HOME FOR THE HOLIDAYS
India Today

HOME FOR THE HOLIDAYS

Looking for Christmas inspiration? Here are plenty of ideas to steal and products to make it come to life.

time-read
1 min  |
December 23, 2024