How many Google searches do you do in a typical day? The answer, for the average Google H search user, is four.
For me, it is in the dozens. I'm a Google super user and have been for well over a decade, during which time the world's most popular search engine appears to have hardly changed.
Outwardly, it's still a simple application with an empty, inviting search box, the Google logo and lots of white space. Behind the scenes, legions of software engineers tweak the algorithms and indexing protocols to keep Google at the top of its search game. With 93% of the market, that has been an incredibly successful enterprise for Google's parent company, Alphabet. Search-related advertising made up 71% of Google's ad revenue in 2020, a cool US$104 billion ($165 billion).
Google has long suffered from incumbent-itis. As the king of search, it has no real incentive to change its search engine, which registers about 100,000 searches a second, even if the experience is in need of an overhaul.
Esta historia es de la edición February 25-March 3 2023 de New Zealand Listener.
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Esta historia es de la edición February 25-March 3 2023 de New Zealand Listener.
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First-world problem
Harrowing tales of migrants attempting to enter the US highlight the political failure to fully tackle the problem.
Applying intelligence to AI
I call it the 'Terminator Effect', based on the premise that thinking machines took over the world.
Nazism rears its head
Smirky Höcke, with his penchant for waving with a suspiciously straight elbow and an open palm, won't get to be boss of either state.
Staying ahead of the game
Will the brave new world of bipartisanship that seems to be on offer with an Infrastructure Commission come to fruition?
Grasping the nettle
Broccoli is horrible. It smells, when being cooked, like cat pee.
Hangry? Eat breakfast
People who don't break their fast first thing in the morning report the least life satisfaction.
Chemical reaction
Nitrates in processed meats are well known to cause harm, but consumed from plant sources, their effect is quite different.
Me and my guitar
Australian guitarist Karin Schaupp sticks to the familiar for her Dunedin concerts.
Time is on my side
Age does not weary some of our much-loved musicians but what keeps them on the road?
The kids are not alright
Nuanced account details how China's blessed generation has been replaced by one consumed by fear and hopelessness.
