Naotom! Shoji leading the way to a greener future
Newsweek Europe|April 28 - May 05, 2023 (Double Issue)
Engaged in the recycling of industrial and household waste, as well as the production of biofuels, Naotomi Shoji aims to expand its international operations in China and Southeast Asia
Naotom! Shoji leading the way to a greener future

Reduce, reuse, recycle the socalled 'Three Rs' are seen as indispensable when it comes to the full realization of a circular, sustainable global economy that ensures the safety and survival of the planet. But the cold reality is that, on a global level, due to population increase and ever-growing consumer demand, the first 'R' (reduce) is arguably unattainable, making the second two 'R's (reuse, recycle) ever more important.

Recycling companies across the world are working at a local level to ensure the overarching global aspirations for a circular economy are achieved. And in Nagano Prefecture, Japan, Naotomi Shoji is playing its part as a local leader in the recycling of industrial and household waste, as well as the production of biofuels. The company also has ambitions to expand overseas and already has operations in China, where it forms part of a joint venture with a local partner engaged in the recycling of automobiles.

Naotomi Shoji's business comprises four pillars: 1) metal recycling; 2) industrial waste treatment and recycling; 3), general waste recycling including waste paper and biodiesel fuel production; and 4) other activities such as building maintenance, demolition and used clothing.

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