His two main arguments are that Google’s advertising is messy and dominates the results page, while the actual search results are mostly junk sites that have been reverse-engineered to rank highly.
If you have never searched for something on Google and felt deeply dissatisfied by what it showed you, Brereton essentially argues, you are living in the Matrix. “What you don’t realize is that you’ve been self-censoring yourself from searching most of the things you would have wanted to search,” he writes. “You already know subconsciously that Google isn’t going to return a good result.”
I was living in the Matrix. Then, two days into my 5-month-old’s ear infection, I got search-pilled.
We had taken him to a doctor, but no one told us what we should do ifour baby’s ears hurt so badly that he wouldn’t eat. When we called the pediatrician’s office following a daylong hunger strike, the nurse told us that if we couldn’t get him to feed, he’d have to go to the emergency room.
Naturally, we turned to Google for a second opinion.
Esta historia es de la edición October 2022 de Reason magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 2022 de Reason magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Gimme Shelter - The U.S. confronts a growing homelessness problem. Does Miami have the answer?
The U.S. confronts a growing homelessness problem. Does Miami have the answer?
AI Is Coming for Hollywood's Jobs
But so is everyone else.
AI Can Do Paperwork Doctors Hate
With help from AI, doctors can focus on patients.
Antitrust May Smother the Power of AI
Left alone, AI could actually help small firms compete with tech giants.
A Brief, Biased History of the Culture Wars
THE FIRST PAR AGR APH of the book jacket lays it out: “There is a common belief that we live in unprecedented times, that people are too sensitive today, that nobody objected to the actions of actors, comedians, and filmmakers in the past.
FAMILIES NEED A VIBE SHIFT
THE AUTHORS OF FOUR NEW BOOKSWITH 24 KIDS BETWEEN THEM-SAY THE AMERICAN FAMILY NEEDS A COURSE CORRECTION.
"The Past Is There To Teach Us What Can Happen'
Hardcore History's Dan Carlin on hero worship and moral assumptions in the study of the past
Cutting Off Israel
ENDING U.S. AID WOULD GIVE WASHINGTON LESS LEVERAGE IN THE MIDDLE EAST. THAT’S WHY IT’S WORTH DOING.
WHAT CAUSED THE D.C.CRIME WAVE?
GOVERNMENT MISMANAGEMENT, NOT SENTENCING REFORM OR SPARSE SOCIAL SPENDING, DESERVES THE BLAME.
States Turn Their Backs on Criminal Justice Reform
IT WAS IMPOSSIBLE to avoid the “strange bedfellows” cliché when reading about the criminal justice reform movement in the 2010s.
