DREAM IN A CREAM
THE WEEK India|April 07, 2024
One of the original crop of influencers in the world, here's how beauty entrepreneur Diipa Büller-Khosla stays on top of her game
SUMITRA NAIR
DREAM IN A CREAM

Going through Diipa Büller-Khosla’s Instagram feed is like sitting in the front row of a glitzy couture show. There is Büller-Khosla in a red Rahul Mishra ruffled number at the Lakme Fashion Week; posing with a Burberry shield bag; modelling for Valentino at its first Mumbai store; wearing designer Hamda Al Fahim at a Cartier exhibition in Abu Dhabi; clad in ski gear at Cervinia, Italy. And going by the comments and likes of her 2.1 million followers, it is not just us who is blinded by all the dazzle.

And yet, despite seeming to live within the pages of a Harper’s Bazaar issue, Büller-Khosla is not perfect, and this combination of verve and vulnerability is what is so appealing about her. In one post, for example, she details the non-glamorous aspects of her life. Her biggest insecurity, she says, is the post-partum stretch-marks on her belly. No matter what she achieves in her life, she thinks it is never enough. She struggles with balance. “If I am working, I feel guilty for not spending time with my family, and if I’m enjoying life I feel like I’m not working hard enough,” she says.

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