From seed to stitch
THE WEEK India|November 06, 2022
Few designers excite me with their narratives of handspun, handwoven, handmade clothing more than the fashion label 11.11.
NAMRATA ZAKARIA
From seed to stitch

For more than a decade, the designers behind the label, Himanshu Shani and Mia Morikawa have been committed to giving everyday craftsmanship the respect of couture, propagating the idea that the use of indigenous cotton and natural dyes are the true hallmark of Indian luxury.

11.11 explained what sustainability meant to many of us. It is a label which believes that the foundation of fashion in India is our relationship with the artisan, respect for our climate and local culture, and by extension, developing organic materials.

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