Luxury goes to Bollywood
THE WEEK India|June 04, 2023
In 2013, Alia Bhatt graced the cover of Harper's Bazaar India wearing Gucci from top to toe, and the headline went: "Alia Bhatt Steps Into A New Role". It had to be prescient, because here we are, 10 years later, with the young and talented movie star just announced as the global brand ambassador for the Italian luxury fashion label.
NAMRATA ZAKARIA
Luxury goes to Bollywood

Bhatt's international assignment comes just a year after Deepika Padukone was announced as the global brand ambassador for the luxury behemoth Louis Vuitton. Padukone was already the international model for Cartier, Qatar Airways and Levi's. But a brand ambassador is a huge deal, and let's face it, there is no bigger deal than Vuitton. In 2021, Priyanka Chopra was announced as global ambassador for Bulgari, with the jewellery house even introducing a modern-day mangalsutra for its Indian audiences.

Going by the celebrated appointments of India's top three actresses, one would think India's luxury market is flourishing. But we have only taken over from China its mantle of being the most populous country in the world. In every other notable box-growth, GDP, cost of living, life expectancy, internet usage, health care-China is miles ahead. As are many other countries in South East Asia.

Esta historia es de la edición June 04, 2023 de THE WEEK India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición June 04, 2023 de THE WEEK India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE THE WEEK INDIAVer todo
What Will It Take To Clean Up Delhi Air?
THE WEEK India

What Will It Take To Clean Up Delhi Air?

IT IS ASKED, year after year, why Delhi’s air remains unbreathable despite several interventions to reduce pollution.

time-read
5 minutos  |
December 08, 2024
Trump and the crisis of liberalism
THE WEEK India

Trump and the crisis of liberalism

Although Donald Trump's election to a non-consecutive second term to the US presidency is not unprecedented—Grover Cleveland had done it in 1893—it is nevertheless a watershed moment.

time-read
2 minutos  |
December 08, 2024
Men eye the woman's purse
THE WEEK India

Men eye the woman's purse

A couple of months ago, I chanced upon a young 20-something man at my gym walking out with a women’s sling bag.

time-read
2 minutos  |
December 08, 2024
When trees hold hands
THE WEEK India

When trees hold hands

A filmmaker explores the human-nature connect through the living root bridges

time-read
3 minutos  |
December 08, 2024
Ms Gee & Gen Z
THE WEEK India

Ms Gee & Gen Z

The vibrant Anuja Chauhan and her daughter Nayantara on the generational gap in romance writing

time-read
5 minutos  |
December 08, 2024
Vikram Seth-a suitable man
THE WEEK India

Vikram Seth-a suitable man

Our golden boy of literature was the star attraction at the recent Shillong Literary Festival in mysterious Meghalaya.

time-read
2 minutos  |
December 08, 2024
Superman bites the dust
THE WEEK India

Superman bites the dust

When my granddaughter Kim was about three, I often took her to play in a nearby park.

time-read
3 minutos  |
December 08, 2024
OLD MAN AND THE SEA
THE WEEK India

OLD MAN AND THE SEA

Meet G. Govinda Menon, the 102-year-old engineer who had a key role in surveying the Vizhinjam coast in the 1940s, assessing its potential for an international port

time-read
4 minutos  |
December 08, 2024
Managing volatility: smarter equity choices in uncertain markets
THE WEEK India

Managing volatility: smarter equity choices in uncertain markets

THE INDIAN STOCK MARKET has delivered a strong 11 per cent CAGR over the past decade, with positive returns for eight straight years.

time-read
3 minutos  |
December 08, 2024
Investing in actively managed low-volatility portfolios keeps risks at bay
THE WEEK India

Investing in actively managed low-volatility portfolios keeps risks at bay

AFTER A ROARING bull market over the past year, equity markets in the recent months have gone into a correction mode as FIIs go on a selling spree. Volatility has risen and investment returns are hurt.

time-read
2 minutos  |
December 08, 2024