Q/ Quick commerce is gaining popularity and attention from entrenched e-commerce players. What explains this?
A/ Quick commerce is redefining the way users of all ages shop, going far beyond the pandemic-driven reliance on essentials. It is no longer just about stocking up on necessities; today, users across generations are using platforms like ours for a wide range of needs. Millennials and Gen Z might turn to quick commerce for personal electronics, trendy gadgets or curated gift packs. Gen X might open the app for home essentials, kitchen appliances or festive items like gold coins and puja supplies. Boomers, who once relied on making lists and going to stores, now find convenience in ordering everything from plants to groceries, with items delivered in minutes.
Esta historia es de la edición December 15, 2024 de THE WEEK India.
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Esta historia es de la edición December 15, 2024 de THE WEEK India.
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