What counts is how the money is spent
The Rugby Paper|August 11, 2024
IT WAS a close-run thing but, after crunching the numbers harder than a caffeine-fuelled psephologist on election night, we can now predict the following with a high degree of confidence: there is more chance of Dan Cole outperforming Simone Biles on the uneven bars than of a badged and blazered rugger chap from some swanky corner of the shires erasing the word "Twickenham" from his vocabulary.
What counts is how the money is spent

The movers and shakers at the Rugby Football Union can rebrand Twickers in whatever way they like - as they just have, funnily enough - but away from the committee rooms and hospitality boxes, the old cabbage patch will never be known as the "Allianz Stadium" by the masses at the turnstiles.

You might as well ask people to speak of Wimbledon as the "Pimms Championship", or refer to the Old Bailey as the "G4S Central Court of England and Wales", or swear allegiance to the "Horse and Hound Royal Family".

Which is not to say the sponsorship deal announced last week was anything other than inevitable.

Rugby in England needs money and Allianz, ranked in some listings as the largest insurance company in the world, has oodles of it. And while the RFU has spent most of the professional era banging on about Twickenham being the spiritual home of the game - its holy of holies, its sacred place - even religions have their price. Modern-day America tells us that much.

For every follower of the union code who despairs at the idea of soul-selling for commercial benefit, there is another who has even less liking for sporting penury What's more, it is perfectly possible and entirely legitimate to hold both thoughts at the same time.

Esta historia es de la edición August 11, 2024 de The Rugby Paper.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición August 11, 2024 de The Rugby Paper.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE THE RUGBY PAPERVer todo
Ten-try Chiefs show Pirates no mercy
The Rugby Paper

Ten-try Chiefs show Pirates no mercy

TEN-TRY Exeter inflicted the backlash from six successive defeats in their worst ever start to a Premiership season on a young Pirates side suffering their own problems in the Championship.

time-read
2 minutos  |
November 03, 2024
South America look to keep on building
The Rugby Paper

South America look to keep on building

AS Sebastián Piñeyrúa's historic six-year term as President of Rugby Sudamérica comes to an end, his replacement shows no signs of slowing down.

time-read
3 minutos  |
November 03, 2024
Scarratt excited by new pathway
The Rugby Paper

Scarratt excited by new pathway

ENGLAND centurion Emily Scarratt is delighted with the new women's BUCS programme which aims to provide a smoother pathway for young aspiring female players.

time-read
3 minutos  |
November 03, 2024
Baxter: I want to make things better
The Rugby Paper

Baxter: I want to make things better

ROB Baxter will not be walking away from Exeter, the only club still looking for a Premiership victory this season, believing he can get the Chiefs back on track and he cannot bear the thought of anyone else doing the job.

time-read
3 minutos  |
November 03, 2024
Pearce walks in his father's footsteps
The Rugby Paper

Pearce walks in his father's footsteps

PADDY Pearce is living a dream after emulating his father and great-uncle by playing for the club he supported as a boy, Bristol.

time-read
2 minutos  |
November 03, 2024
New England group will cause uncertainty
The Rugby Paper

New England group will cause uncertainty

SO JUST when we thought that everything was getting sorted between the RFU, the clubs and players, a number of new agreements and a new group raises its head.

time-read
4 minutos  |
November 03, 2024
Galthie turns his sights to the future
The Rugby Paper

Galthie turns his sights to the future

FRANCE head coach Fabien Galthie offered the clearest hint yet of Les Bleus' future on Wednesday, when he released 19 players back F to their clubs for the ninth and final Top 14 round before the international break.

time-read
4 minutos  |
November 03, 2024
Gilmore has tightened up our defence - Anderson
The Rugby Paper

Gilmore has tightened up our defence - Anderson

CAMERON Anderson has hailed the impact made by defence coach Jason Gilmore, below, since he arrived at The Stoop in the summer.

time-read
2 minutos  |
November 03, 2024
Ampthill given 11-try lesson in class from Bath
The Rugby Paper

Ampthill given 11-try lesson in class from Bath

BATH secured a thumping away success in the opening match of their Premiership Rugby Cup campaign against Ampthill at Dillingham Park.

time-read
2 minutos  |
November 03, 2024
New faces take the plaudits for Saints
The Rugby Paper

New faces take the plaudits for Saints

NORTHAMPTON handed out a thorough lesson to a tame Leicester team in this one-sided East Midlands derby to launch the Premiership Cup.

time-read
2 minutos  |
November 03, 2024