Festive spirit yet to boost rakhi demand
Ahmedabad Mirror|August 06, 2024
Wholesalers are reporting 50% lower demand than last year as many still have unsold stock from previous Rakshabandhan; hope for last-minute surge in demand
Kuldeep.Tiwari
Festive spirit yet to boost rakhi demand

This Rakshabandhan, the festive spirits may be high, but for the wholesalers and retailers of rakhi, the cheer is yet to translate into business. According to them, rakhi production is down almost 50% this year as many wholesalers have unsold stock from last year.

If rakhi wholesalers in Ahmedabad are to be believed, most of the rakhi being sold this year is the stock from last year. Only a few new patterns have come to the market this year.

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