According to UCPMP 2024, a self-declaration is to be signed by the executive head of the company regarding compliance to the marketing practices code. It has to be made within two months of the end of every financial year.
This could be the managing director or the CEO of the company. If taken, it would be a first-of-its-kind action under the UCPMP 2024.
The case has sent jitters down India's pharma circles who are watching with keen interest to understand implications of a breach of ethical marketing practices.
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