Sedans, a segment that has been witnessing a decline in sales over the past few years, is in for a fresh fillip, with market leader Maruti Suzuki India Limited (MSIL) introducing a new version of its popular brand Dzire, which enjoys a 61 per cent share in entry-level sedans.
In the coming months, Maruti's Japanese peer Honda is set to launch a facelifted Amaze sedan. The segment, thus, is set to see more action. Sedans had a 17-18 per cent share of the market in 2010, which went up to 23-24 per cent in 2015. Since then, the segment has seen a continuous decline—falling to 11 per cent in 2021-22, and currently it accounts for a meagre 8 per cent of the passenger vehicle (PV) market.
Esta historia es de la edición November 12, 2024 de Business Standard.
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