The company expects the ongoing festival season to boost sales by 5-10 per cent compared to the previous year, driven by a new refresh cycle, a senior executive at the firm said. "During the pandemic, many consumers were forced to buy PCs. This resulted in a slight decline in PC sales in 2022 and 2023. In 2024, however, a new purchase cycle has begun, with customers now looking to upgrade their devices," Arnold Su, vice-president - consumer and gaming PC, system business group, Asus India, told Business Standard.
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Telangana CM Seeks Nadella Help in Tech, AI Infra Boost
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ROOT OF THE MATTER
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