Smart Store allows a physical store to launch a digital shopfront, letting customers find products, read reviews, and evaluate offers from the store or anywhere using the Amazon app.
Brands such as HP, Prestige, Oppo, and Himalaya offer their goods currently and the Bengaluru-based company has launched 18,000 Smart Stores in the country since its inception in 2019.
"We could have launched Smart Stores at a higher velocity," said Girish Krishnan, director- payments, rewards & merchant services, Amazon Pay, but the firm was putting more focus on "making sure that the right inputs are there," he added.
Krishnan said the "top 15-20 brands" may this year join Smart Store, which showcases categories such as electronics, mobiles, beauty, restaurants, kitchen products, fashion, and appliances.
Offline focus
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