Auto firms prune sales to dealers over low demand
Business Standard|October 02, 2024
September tally hit by Shraddh period, but enquiries and bookings rise
SOHINI DAS
Auto firms prune sales to dealers over low demand

Wholesale dispatches of passenger vehicles (PVs) in September marginally dipped to 355,000-360,000 as against 364,198 units in the same month last year.

Though the festival season, which pushes up sales, began in September with Ganesh Chaturthi and Onam, since September 17 the Shraddh (inauspicious period) also started, which affected retail demand. Companies said they were recalibrating their dispatches (wholesales) keeping in mind retail demand.

Barring Maruti Suzuki, Tata Motors, and Hyundai Motor India, most original equipment manufacturers posted growth in wholesales.

Maruti Suzuki's domestic wholesales of PVs dropped 3.8 per cent to 144,962 units in September. In the first half of 2024-25 (H1FY25), domestic PV sales dropped 3.2 per cent to 844,614 units.

Partho Bannerjee, senior executive officer, marketing and sales, said the company was recalibrating its wholesales and aligning them with retail demand. In the first 14 days of the Shraddh period (which started on September 17 and will end on October 3), enquiries have grown 6 per cent and bookings 5 per cent or so, Bannerjee said.

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