And with the rising mercury, this fruit has begun changing their hues, from rich green they are now turning pink, and red.
Bihar, which produces almost half of the country's litchi, is also in the thick of elections.
But for litchi growers, summer matters more than the election season.
And this time, the summer has been particularly harsh. It is expected to cut the production of litchi by about 50-60 per cent.
Bindersar Persad Shah, 70, has been growing 'Shahi Litchi' for over five decades on more than 30 acres of land in Muzaffarpur a district which produces the maximum litchi. But little has improved when it comes to the storage and transportation as his fresh crop struggles to reach markets. "The shelf life of litchi is very short, hence we need more cargo and parcel vans in trains," Shah said. 'Shahi Litchi' was given the GI tag in 2018. It is known for its distinct aroma and taste. The other variety grown in Bihar is 'China Litchi', whose size is a tad bigger.
But the shelf life of litchi is just two days and most growers rue lack of proper transport facility which could take their produce out of state, and give them good returns.
"There is a huge demand for litchi in the southern part of India. But due to the lack of transportation, we fail to fulfil the demand," said BP Singh, president of the Litchi Growers Association of India.
Esta historia es de la edición May 10, 2024 de Business Standard.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición May 10, 2024 de Business Standard.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
A life that lives beyond
The passing of Ratan Tata marks the loss of not only an iconic leader but also a global visionary whose influence extended far beyond business.
Ratan Tata: The unlikely social media star
On Monday, Ratan Tata posted on social media: \"Thank you for thinking of me,\" debunking rumours about his health. Just two days later, on Wednesday, the former Tata Group chairman passed away in a Mumbai hospital at the age of 86.
Paytm appears poised for rebound
While Paytm (One97 Communications) is not completely past regulatory hurdles, its share price has gained in the last month or two. The Paytm handle migration is complete along with FDI clearance necessary for the Payment Aggregator (PA) license.
Love-all, RAFA
'KING OF CLAY' TO SIGN OFF FROM PROFESSIONAL TENNIS BY THE END OF THIS SEASON
Aman for startups
Ratan Tata was known as much for his business acumen as for his philanthropy. However, a lesser-known fact was his stellar track record when it came to startup investment.
RBI's inflation caution may halt FMCG rally
Analysts suggest buying quality stocks on dips for long term
Indices close marginally higher
Equity benchmark indices Sensex and Nifty settled higher on Thursday due to gains in banking, power, and industrial stocks amid a firm trend in global markets.
Oil gains after 2-day decline
Oil rose after a two-day decline as traders watched for an Israeli response to Iran's missile attack early last week, while US crude stockpiles expanded the most since April.
Pro-rata distribution mandate for AIFs likely to see tweaks
Final norms to ensure excuse, exclude provisions co-exist
Bernstein downgrades Indian stocks on valuation concerns
Bernstein Societe Generale Group's Asia quant strategists have downgraded Indian stocks due to valuations, while predicting further upside for Chinese equities on a policy boost.