Black, blue shine bright for car owners

These colours have seen their popularity increase over the years but white still a top choice

- DEEPAK PATEL

India's love affair with black and blue cars is growing stronger. Once the understated choice, black has steadily climbed the popularity ladder — from just 14.8 per cent of buyers in 2021 to 20.2 per cent in 2024. Blue cars, too, have seen their moment in the sun, with their share inching up from 8.8 per cent to 10.9 per cent during the same period, according to data from JATO Dynamics reviewed by Business Standard.

But even as darker hues gain traction, white remains the undisputed favourite, albeit with some turbulence. The share of white cars dipped from 43.9 per cent in 2021 to 42.2 per cent in 2022 and further plunged to 39 per cent in 2023. However, it made a modest recovery in 2024, reclaiming 39.3 per cent of the market.