German luxury car maker BMW India aims to double the share of electric vehicles (EVs) in its portfolio from the current 7 per cent to 15 per cent by next year. This would be on the back of a strong product line-up, growing EV sales, and expanding charging infrastructure, a senior company executive said.
Moreover, more than 60 per cent of buyers for its electric iX1 or X1 are first-time luxury buyers.
The German automaker said that BMW i7, in particular, has been a popular choice among Indian consumers, accounting for 40 per cent of 7 Series sales. Currently the 7 series accounts for 17 per cent of its revenue.
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