Average discounts across the top 13 automakers have risen by 12 per cent so far in 2024 compared to 2023. With offers ranging from 20,000 to as much as ₹3.15 lakh across various models this festival season, buyers can expect some savings whether they are shopping for a compact car, SUV, or electric vehicle. In the 2023 festival period, discounts ranged from ₹25,000 to over 1 lakh, a 40-45 per cent increase from 2022.
Companies like Maruti Suzuki, Hyundai Motor, Tata Motors, Mahindra & Mahindra, and Honda Cars are leading in festive offers. According to industry data, the average discount in 2023 was ₹34,630, which increased to ₹38,816 in 2024. Data from Jato Dynamics shows that Toyota and Honda have more than doubled their discounts, with increases of 140 per cent and 120 per cent, respectively.
Other brands, such as Volkswagen, Tata Motors, Hyundai, and M&M, have also raised discounts by 2970 per cent.
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