Honda Motorcycle and Scooter India (HMSI) has finally bitten the bullet and entered the electric scooter (e-scooter) market, with its main selling point of "trust and reliability," its Director (Sales & Marketing) Yogesh Mathur said on Wednesday.
"The most important point is trust...because there are a lot of pain points currently for the electric vehicle (EV) customer in the market. They are not really happy with the kind of products that are available," he told reporters after HMSI unveiled its first two e-scooters—swappable battery-run Activa E and fixed battery-run QC1—in Bengaluru.
He mentioned that the two-wheeler (2W) industry is expecting lower double-digit volume sales growth in the current financial year (FY25) due to new emission norms coming into effect from April 1, which will lead to price hikes. In FY25 so far, the two-wheeler industry has been observing higher double-digit volume sales growth.
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