At the stroke of midnight when the biggest festival season sales went live, millions of online shoppers logged in to grab the best deals on offer. As Amazon and Flipkart started their annual sales on September 27, it was their war rooms that captured all the back-room action 24X7.
'Action Ready' seemed to be the theme at the war room of Amazon Great Indian Festival (AGIF) 2024, where this reporter experienced the thrill of the annual event. Executives explained that while war rooms are set up closer to the sales, warlike preparations go into it almost 12 months in advance to ensure that on the D-day the firm gives its best to its customers.
Some 30 km away from Amazon's main office in Bengaluru, at the headquarters of Walmart-owned Flipkart, there was a similar war room drill. Thousands of Flipkart employees, or 'Flipsters', gathered to celebrate and kick off the 11th edition of the company's highly anticipated The Big Billion Days (TBBD) 2024.
Flipkart CEO Kalyan Krishnamurthy and the leadership team addressed the employees, highlighting the need for collaborative spirit. As the wishmasters set off to fulfill last-mile customer demands, Geo+Mqube band played in the background. The two biggest in the e-commerce game—Amazon and Flipkart—are looking for a much larger play this time.
This year, Amazon has set up over 20 war rooms compared to about 10 last year. These span across several floors each equipped with real time data dashboards that provide live updates on website traffic, sales performance, customer sentiment and system health.
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