'India has the largest slate of local original content outside US'
Business Standard|March 23, 2024
Earlier this week, Amazon Prime Video showcased its upcoming India slate. Its popular shows such as Mirzapur, Paatal Lok and Panchayat will see their new seasons. There are a bunch of new shows, several in Tamil and Telugu, that will join the party. In all 69 shows, films and licensed programmes will be premiering on the service in the next two years. Prime Video, part of the $575-billion online retail giant Amazon, has an estimated 230 million members globally.Vanita Kohli-Khandekar spoke to KELLY DAY, vice president, international, Amazon Prime Video, in Mumbai on the new offerings and more. Edited excerpts:
Vanita Kohli-Khandekar
'India has the largest slate of local original content outside US'

Where is India on the Amazon Prime Video dashboard?

We know that most of the growth in Prime Video, now and in the foreseeable future, will be primarily outside the US. That is where the big opportunity is. For the past several years India has been (and will be for some time) the number one country outside the US for new Prime members. Of our Prime membership, India has the highest percentage of members watching Prime video. The service is incredibly popular among Indian customers. That has led us to continue to invest in more original content. India has the largest slate of local original content outside the US.

Is this growth parallel to that of your retail business? What is the connection between the two?

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