Indigestible truths about modern food
Business Standard|December 12, 2024
Chris van Tulleken's book is the outcome of an experiment in which the author is the lab rat—by choice. The London-based doctor and academic goes on an 80 per cent ultra-processed food diet for four weeks to study its effects on his state of being—on his body and mind.
VEENU SANDHU
Indigestible truths about modern food

The title of the book, Ultra-Processed People: Why Do We All Eat Stuff That Isn't Food...and Why Can't We Stop?, doesn't quite prepare you for the horrors that lie inside—or, for that matter, all around us: In our kitchen cabinets, in our refrigerators, served in beautiful bowls at our favourite restaurant, in that ice-cream tub bought from that healthy ice-cream place, in that energy bar kept in the bag for the late afternoon snacking at work...and even in probiotic yoghurt.

Before all of this, the first question that comes to mind is: What qualifies as ultra-processed food and how do we tell that what we are consuming is ultra-processed? The thumb rule the author offers is: If you do not recognise the ingredients on the food packet, and if those ingredients aren't something you would find in the kitchen, then consider it to be ultra-processed. For instance, among its ingredients, a packet of wafers in my bag lists "Maltodextrin", "natural and nature identical flavouring substances", "anticaking agent" and "flavour enhancers". I cannot say for sure what each of these ingredients are. Dr van Tulleken's book has ensured that this packet will remain unopened.

He also writes that if it is a food item covered in plastic, then, too, treat it as a sign that it is probably ultra-processed.

Esta historia es de la edición December 12, 2024 de Business Standard.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición December 12, 2024 de Business Standard.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BUSINESS STANDARDVer todo
Gukesh draws against Liren in 13th game
Business Standard

Gukesh draws against Liren in 13th game

Indian Grandmaster D Gukesh (pictured) tried his best but could not break past a resilient defending champion Ding Liren of China and had to settle for a draw after 68 moves in the 13th and penultimate game of the World Chess championship on Wednesday.

time-read
1 min  |
December 12, 2024
Business Standard

Indian tourist boom spurs revival in US hotel revenues

US hotels and travel companies are aiming to tap a surge in Indian tourists to boost revenue as domestic leisure spending falters and demand from East Asian countries remains below pre-pandemic levels.

time-read
1 min  |
December 12, 2024
Business Standard

First human gene therapy for Hemophilia A now in India

Offering hope to around 136,000 Hemophilia A patients in India, the Department of Biotechnology (DBT) along with the Centre of Stem Cell Research (CSCR) at Christian Medical College (CMC), Vellore announced that they have successfully executed a first-in-human gene therapy using lentiviral vectors for the disease.

time-read
1 min  |
December 12, 2024
Pollution levels drop across India as weather improves
Business Standard

Pollution levels drop across India as weather improves

Pollution levels across the country are declining due to changing weather conditions.

time-read
1 min  |
December 12, 2024
Willow sets the stage for AI's quantum leap
Business Standard

Willow sets the stage for AI's quantum leap

With Google announcing the milestone of Willow—a state-of-the-art quantum computing chip that can solve complex problems in under five minutes, a computation so complex it would have taken a supercomputer around 10 septillion years to complete—tech experts believe this breakthrough could impact artificial intelligence (AI), particularly by making it more accessible to the masses.

time-read
1 min  |
December 12, 2024
Content overload causing indigestion
Business Standard

Content overload causing indigestion

PRASOON JOSHI (53) began as a writer in his teens, did an MBA and then got into advertising. From Daag Ache hain (Surf Excel) to Thanda Matlab Coca-Cola, his work shone with an Indianness that changed the way marketers spoke to consumers. His second foray into writing, as a lyricist (Taare Zameen Par, Delhi 6, etc), dialogue writer (Rang De Basanti) and then a scriptwriter (Bhaag Milkha Bhaag) has been successful. In 2017, he became the head of the Central Board for Film Certification (CBFC). In November this year, Joshi forayed into theatre, with Rajadhiraaj: Love. Life. Leela., a musical depicting the journey of Shri Krishna. In a video interview, Vanita Kohli-Khandekar spoke to Joshi about the play and other things. Edited excerpts:

time-read
3 minutos  |
December 12, 2024
STAR TREK
Business Standard

STAR TREK

As Mercedes completes three decades in India, its three-pointed star sits atop the luxury table. What drives it?

time-read
5 minutos  |
December 12, 2024
Business Standard

UNREGULATED BOND PLATFORM MENACE Go with regulated entity: Listed bonds subject to ratings, oversight

The Securities and Exchange Board of India (Sebi), through a circular dated December 5, 2024, warned investors against transacting on unregulated online bond platforms that promote unlisted securities.

time-read
2 minutos  |
December 12, 2024
AI-first, low-cost leader: Bajaj Fin's path to FY29
Business Standard

AI-first, low-cost leader: Bajaj Fin's path to FY29

Bajaj Finance (BFL) shares rose 3.3 per cent intraday to ₹7,165 apiece before closing 2.6 per cent higher (₹7,116) on the BSE on Wednesday.

time-read
2 minutos  |
December 12, 2024
Business Standard

Day 1: MobiKwik booked 7x, Vishal Mega Mart gets 51% subscription

The initial public offering (IPO) of One MobiKwik Systems was subscribed 7.3 times on Wednesday, on the first day of offer.

time-read
1 min  |
December 12, 2024