Ed Sheeran and Diljit Dosanjh jamming to a Punjabi song seems unbelievable. But they did. On March 16 this year the I am in love with the shape of you, singer called the Punjabi star-singer of Jatt and Juliet on the 360-degree, revolving, stadiumlike, stage created at the Mahalaxmi Race Course in Mumbai.
The (reportedly) 50,000-plus audience that paid an average of ₹9,000 per ticket, went berserk.
The Sheeran concert was produced and hosted by BigTree Entertainment's BookMyShow. BigTree in turn is owned by the Reliance Industries controlled Network18. Sheeran's +--÷x Tour (pronounced The Mathematics Tour), Lollapalooza (an American music festival) and Back Street Street Boys are among the big events BookMyShow has produced and sold tickets to in the past 18 months.
"Ed Sheeran sold 3-4 times what he would have sold earlier," says Owen Roncon, chief of business, live events, BookMyShow. The sold-out tickets for shows of Sheeran, Vir Das, Varun Grover, Zakir Khan, Arijit Singh, Mamma Mia among dozens of others are a sign of the boom in live entertainment. The size and scale of the growth, however, is a bit difficult to ascertain.
Live events are estimated to be a third of the ₹8,800 crore that all events including weddings and corporate earned in 2023, says FICCI-EY data. It grew by 20 per cent over 2022.
"The industry is three times the EY numbers," says Deepak Choudhary, founder and managing director, EVA Live which hosts Bollywood Music Project, Social Nation, and the Windmill Festival, among others. Many within the business agree.
That would put events at just over ₹26,000 crore and live entertainment events at roughly ₹7,000 crore in revenues in 2023.
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