Market leader Reliance Jio took the first step on Thursday by announcing 12-25 per cent rise in tariff across the board for mobile plans, in both prepaid and postpaid segments. The move, which follows a tepid round of spectrum auction, is expected to shore up the telco's monthly average revenue per user (Arpu), which had stagnated at 181.7 for three quarters until March 2024. Over the years, India's telecom Arpu has been among the lowest in the world.
The latest tariff increase by Jio could trigger a potential domino effect among the other two major private-sector telcos in the country-Bharti Airtel and Vodafone Idea-industry sources told Business Standard. Till the time of going to press, these telcos had not made any announcement on tariff changes.
The last major industry wide tariff increase had been rolled out in December 2021, when average prices had gone up 20 per cent. Bharti Airtel had led the increase at that point.
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