Previously, it took the industry 21 months to add 10 million investors, while growing from 20 million to 40 million took over 26 months.
The unique investor count is tracked using the number of permanent account numbers registered with MF schemes.
According to MF executives, the surge in new investors is underpinned by the growing appeal of equity investments.
"Today, investors are turning to market-linked investments like MFs to participate in the country's growth, where there are pockets of opportunity across the economy and sectors," said D P Singh, deputy managing director and joint chief executive officer (CEO) at SBI MF.
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