Nandini enters North India to challenge dairy titans
Business Standard|November 21, 2024
The milk market in North India is set to witness a brand war as Karnataka's home-grown dairy brand Nandini plans to foray into the North Indian market, currently dominated by the Gujarat Cooperative Milk Marketing Federation (GCMMF)'s flagship brand Amul and Mother Dairy, an arm of the National Dairy Development Board (NDDB).
SHINE JACOB
Nandini enters North India to challenge dairy titans

Karnataka CM Siddaramaiah will launch the brand in the national capital on Thursday. Initially, Nandini will offer milk and curd in the lucrative Delhi market.

According to a report by market research company IMARC Group, the dairy market in Delhi was valued at ₹72,630 crore per annum and is expected to touch ₹1.87 trillion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.7 per cent during 2024-2032. This is the market that the South Indian major is targeting and plans to expand to Ghaziabad, Noida, Gurugram and other parts of Haryana and Uttar Pradesh, and Rajasthan in the near future.

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