'Desh ke liye Modiji aache hain, but apnaa mama bhi to buraa nahi hain, naa bhai," (for the country Modiji is good but your uncle is also not bad), former Madhya Pradesh chief minister Shivraj Singh Chouhan remarks as the crowd nods in agreement.
Fighting his sixth Lok Sabha election, Madhya Pradesh's longest-serving chief minister is projecting a picture that has always been his calling card - the lovable, friendly "mama".
All along his campaign journey, which passed through some of the remote hamlets of the large constituency of Vidisha, Chouhan tries to remind the electorate of the work done by him as chief minister.
His famous "Ladli Behna Yojana", which several experts have counted as being one of the factors that brought the BJP back to power in the 2023 state polls, finds repeated mention.
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