Private insurers ceded ground in rural areas in FY24; Tier-II,-III saw growth
Business Standard|August 24, 2024
LIC share of rural policies more than doubled; ULIPS witnessed increased demand in urban areas
AATHIRA VARIER Mumbai
Private insurers ceded ground in rural areas in FY24; Tier-II,-III saw growth

The share of life insurance policies sold by top private insurers in the rural areas declined in the financial year 2023-24 (FY24) compared to previous year.

SBI Life, HDFC Life, ICICI Prudential Life Insurance have seen the share of insurance policies sold in rural areas drop in FY24 as compared to the previous financial year. Max Life Insurance's share of rural policies recorded an increase in FY24.

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