PS5s to gold coins: Blinkit's big-ticket profitability play
Business Standard|April 15, 2024
Gurugram-based gamer Aryan Singh could hardly believe it when his coveted Sony PlayStation 5 (PS5) arrived within just 15 minutes of ordering, along with his groceries.
ARYAMAN GUPTA

Singh had been making do with his old PS4, before quickcommerce platform Blinkit announced on April 5 that it would now be selling the latest gaming console.

Within a day of its launch, several Blinkit dark stores in DelhiNCR, Mumbai, and Bengaluru where the PS5 was made available reported that the console had gone out of stock.

Gaming consoles are not the only big-ticket electronic products offered on Blinkit. Analysts say the company has long been experimenting with category expansion ranging from standard fresh food and groceries to other retail categories, ahead of its peers. 

The platform, through its partnership with Apple premium reseller Unicorn, has been selling iPhones and other Apple products to customers in DelhiNCR, Mumbai, Pune, and Bengaluru, for the past two years now.

In fact, according to Blinkit, its biggest order of 2023 came in the form of an iPhone 15 Pro Max, a packet of Lay's chips, and six bananas ₹1,59,900 worth Apple's iPhone 15 series, as well as the Apple Watch Series 9 and Watch Ultra 2, were available to purchase on Blinkit a mere 10 days after their official launch in the country.

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