Realtors retool pricing strategies amid rising cost of construction
Business Standard|April 30, 2024
Escalating construction costs are forcing real estate players to optimise their expenditures and readjust their pricing strategies to strike a balance between profitability and meeting customer requirements.
ANEEKA CHATTERJEE
Realtors retool pricing strategies amid rising cost of construction

A recent JLL report stated that the overall construction cost in the country will experience an average increase of 6 per cent across various sectors in 2023-24 (FY24).

In the report 'Construction Cost Guide India: 2024', among the cities, Mumbai continued to be the most expensive city, with costs higher, while Chennai offers a more cost-effective option. The higher costs in Mumbai can be attributed to the increased prices of essential construction materials like cement, reinforced steel, structural steel, and stones.

"Businesses today are reassessing their real estate choices to optimise spending. Understanding and effectively managing costs are crucial in maintaining budget control and delivering economically viable, high-quality projects," said Jipu Jose James, managing director (MD), project and development services, JLL India.

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