Retailers see light at the end of tunnel as I-Day sales provide much-needed boost
Business Standard|August 15, 2024
Retailers are set to end a prolonged period of sluggish sales as the end-of-season sales (EOSS) coincide with the upcoming long weekend.
SHARLEEN D'SOUZA
Retailers see light at the end of tunnel as I-Day sales provide much-needed boost

Apparel and lifestyle retailers have faced challenges since the festival season last year. However, with EOSS, which began in June, sales have started to recover, showing noticeable improvement in July and August.

"We have seen growth in July and August. Customers are also buying new merchandise. We observed high single-digit volume growth in July and August, with double-digit value growth," said Manish Kapoor, chief executive officer (CEO) at Pepe Jeans India, in an interview with Business Standard.

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