India's fast-moving consumer goods (FMCG) sector grew 5.7 percent by value and 4.1 percent by volume in the July-September quarter driven by rural demand, consumer intelligence firm NielsenIQ said in its quarterly update on Thursday. Price-led growth stood at 1.5 percent.
NielsenIQ said rural volume growth outpaced urban markets for a third straight quarter despite consumption softening in both regions.
In fact, rural demand grew twice as fast as urban demand during this period.
Urban demand came in at 2.8 percent while rural demand grew 6 percent from 5.2 percent in the April-June quarter.
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