The ease of access to instant delivery may save time, but the cost is increasing household expenses. According to a report, all the premiums charged by major food aggregators in India generate an overall annual ecosystem cost of ₹9,00011,000 crore.
The report by The Mavericks India, an integrated marketing agency, found that the aggregators' pricing models have small layers of seemingly negligible amounts worked into them in a manner that may or may not pinch consumers' pockets at that moment.
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