Sources say that Disney Star has already closed deals with 11 key sponsors and over 60 other advertisers, including Coca-Cola, Pepsico, the Tata Group, Asian Paints, Dream11, mobile device-maker Vivo, and so on.
Negotiations are on with a few others as well. According to the sources, the company is hoping to garner between ₹2,000 crore and ₹2,400 crore from revenues.
But Viacom18 is giving Disney Star a run for its money. Sources say that it has roped in around 700-750 advertisers across the country and has tied up with Google Ads and US-based tech start-up Moloco to source advertisements on their behalf with a focus on small and medium businesses. The company will leverage the fact that it has an unlimited inventory that it can cash in on, unlike in TV, where the inventory is limited.
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