This is a new concept that you've introduced in India.
What is the idea behind it, and how does it differ from a reserve store?
The new experiential store is essentially Starbucks tailored for India, featuring menus from various Indian regions. For instance, it includes the Malabar Coconut Crème Latte from Kerala and the Cocoa Bird's Eye Chilli Latte inspired by Meghalaya.
The reserve store is a more global concept, and we will be opening a second one later this year. Both concepts will coexist as we move forward, and we plan to expand the experiential format based on consumer feedback.
The QSR segment has faced challenges over the past few quarters, and you reported muted profits last year. How do you plan to address this slowdown?
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