Yet a few simple changes would make a huge difference to the household budget.
Moving from a traditional flushing toilet to a dual flush could save £109 per year, while switching to a low-flow shower head could result in a £94 saving.
And shaving three minutes off a shower could free up £61. Meanwhile, simply turning the tap off while brushing your teeth could return £37 to your wallet.
And a big saving is fixing that leaking toilet, which affects an estimated 5% of homes, costing £236 a year.
Water companies are targeting a fall from 140 litres per person per day today to 127 litres per person by 2030.
But according to modelling by Cebr, on behalf of Kingfisher, the owner of B&Q and Screwfix, water usage per person is set to rise to 146 litres per day by 2030.
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