Vince Malone, 58, topped a career as a Sainsbury's manager by buying a store and Post Office in the seaside resort of Tenby.
He and wife Fiona, 52, now deliver free fruit to the local primary school every day, installed a defibrillator outside their shop at their own expense and raise money to support the elderly with their winter fuel bills every year.
He is incensed by Labour means testing payments to aid the latter.
Fed
Vince's drive to help others comes from his childhood. He and his sister were raised by his mother in Barnet, North London.
The father of five said: "Money was always tight and I remember thinking my mother never ate much. I realise now that this probably wasn't a choice. She was making sure her kids were fed first.
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