JAG FOR LIFE

>> New electric concept 'bold step forward' >>> Critics slam Barbie look and £100k price tag

- GRAHAM HISCOTT

JAGUAR has unveiled a radical and controversial - new look to secure its long-term survival.

The iconic brand's Type 00 concept car is designed to set the tone for its all-electric future and shed its reputation for elegant but stuffy vehicles.

But the model's Barbie pink colour was ridiculed by some.

So too was the £100,000 price of the production version which will be too steep for many traditional Jag buyers.