Who can forget Fern Britton's fallout with Phillip Schofield, which happened 12 months after it was revealed shed had a gastric band while she was the face of Ryvita?
Or when Phil presented a list of alleged paedophiles to then-PM David Cameron, which unbeknown to him was visible to the viewers?
And, of course, there was Phil's tearful coming out on air, which was rightly seen as a watershed moment in TV history.
But like buses, you wait for the next slice of drama and suddenly three come at once.
In the last few months we've had Queuegate, Phil's brother being convicted of sex crimes, and this week reports of a "feud" between Phil and Holly Willoughby.
Throughout all the ups and downs, one thing has always been constant ITV's unequivocal support of Phil, 61.
That is, however, until the events of the last few days.
When Phil released a statement about rumours of a rift with co-host Holly, many at ITV wished he had followed Kate Moss's mantra - never complain, never explain. In their eyes what was a silly, inconsequential story had been made super-charged by Phil himself.
ITV bosses were distinctly unimpressed, not least because they were not informed about this on-the-hoof PR strategy.
Worse still, there were concerns that by giving legs to the story, it had the potential to damage the show's brand.
Esta historia es de la edición May 16, 2023 de Daily Record.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición May 16, 2023 de Daily Record.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
ATA BHOY BRENDAN
Rodgers vindicated as he proves he can get results away against the big boys
IT WAS A THRILL MEETING OUR ZERO
Last-gasp tackles and headers galore but Trusty insists he loved Hoops' backs-to-the-wall display that earned vital point
ONE MAN AND HIS GOG
Tour with Tynie kitman shows boss Neil scale of task ahead
SLOT STERNUL
Nunez strike makes it 9 out of 9 for Pool
UNAITED FRONT
McGinn: Villa feed off driven Emery
THE RAG AND THRONE MAN
ANDERS HOLCH POVLSEN may carry a name that sounds more like a game changer on the pitch than off it.
TYSON BABY LOSS AGONY
| Fighter's wife suffered miscarriage ahead of Usyk bout
HAZEL'S BAFTA AWARD JOY
Sports broadcaster to receive prestigious gong
Hospital infection mum Gail''suffered too much'
A WOMAN who died after she contracted an infection linked to pigeon droppings \"suffered too much\", her daughter has told the Scottish Hospitals Inquiry.
BRAVE RILEY'S TUMOUR FIGHT
Routine pre-school exam revealed golf ball-sized lump behind his eye