But the funny thing about desperate measures is that, by the time you take them, they often seem like the only reasonable course of action. All this is by way of saying I’ve joined Bluesky.
It’s a lot like Twitter, in that it has a newsfeed, similar functionality and is, as far as I can tell, populated largely by FT journalists. What distinguishes Bluesky, at least for the moment, is its users.
The platform is currently invite-only, which both limits its growth and means I am very cool. It has more than 1.5 million users, a figure that tends to jump every time Elon Musk opens his mouth, like when he floated the idea of charging everyone to use the platform. (Would you knowingly give that man your bank details?)
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