COVID, the "Vote Leave"campaign and autonomous wind-powered catamarans sailing around the North Sea to electrolyse water into hydrogen fuel don't appear to have much in common. But Old Street firm Faculty AI has worked with them all.
The data science firm has become a specialist at using machine learning software to spot patterns and thus predict people's behaviour, aiding clients including the UK Government, the NHS, Tesco, Centrica, Network Rail and John Lewis to, as co-founder Marc Warner puts it, "help people make better decisions".
AI, Warner is at pains to point out, "isn't scary robot stuff - it's pattern-finding and matching programmes; you get a big data set, look for patterns in it, and use that to help you understand what's likely to happen, why, and what to do the eight years about it." it was founded, Faculty has worked on predicting factors such as how many Covid patients will turn up in a particular hospital, helped the Home Office to work out if online propaganda has come from Isis, and let retailers make more money by targeting online referral codes.
Esta historia es de la edición November 15, 2022 de Evening Standard.
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