The former health secretary, who was reportedly paid £400,000 to appear on the show, entered the Australian jungle last night.
An ITV spokeswoman said the episode pulled in a peak audience of 9.1 million with the average audience of 7.9m up by more than 2m on this time last year.
Shortly after arriving last night the MP was forced to take part in the Beastly Burrows bushtucker trial, alongside comedian Seann Walsh, in a bid to win food for the camp.
It saw the pair pelted with slime as they crawled through pitch black tunnels packed with maggots, spiders, scorpions and rats to collect plastic stars to swap for meals.
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