CONNIE NAM spent a lot of her childhood travelling: “I grew up in the US and South Korea, and our family holidays involved road trips from Seattle to California. Whenever we visited places, I used to love going to markets and buying jewellery with my mum and sister,” Nam explains.
She still has some in a jewellery box. “Every piece has a story and the experience was so magical. But when I got older, I found the high street jewellery shopping experience was the complete opposite: everything trapped under glass, black uniformed staff, all very formal and you can’t pick anything up.”
Consequently Nam — who had started her career in investment banking, working in M&A in Seoul, then Hong Kong — decided to quit suit life and try to “bring the travel-like sentiment into high street jewellery shopping through a beautiful customer experience”.
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