MARK ZUCKERBERG’S Meta is set to launch a rival to Elon Musk’s Twitter within days in an epic “battle of the billionaires” social media showdown.
The Facebook, Instagram and WhatsApp giant today trailed its own app called Threads — immediately dubbed a “Twitter Killer” — in Apple’s App Store ahead of a launch on Thursday when it will be available to download.
Tech commentators said the app appeared to have many similar features and functions to Twitter and reflects a long held ambition of Mr Zuckerberg to supplant the platform known for its millions of users’ “tweets”.
A promotional preview of the “text-based conversation” app, which will be linked to Instagram, says Threads will be a place “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow”.
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