Amazon enters q-commerce race with 15-minute delivery

Amazon's q-commerce pilot to begin in Bengaluru later this monthUS giant's entry expected to intensify competition in $6-billion marketBlinkit dominates market with 46% share, followed by Zepto (29%) and Swiggy Instamart (25%)Firm also aiming for cumulative exports from India worth $80 bn by 2030

- RAGHAV AGGARWAL

CUSTOMERS WHO WANT grocery and other items delivered in 15 minutes or less can now add one more option to their shopping preference. E-commerce major Amazon on Tuesday announced its foray into quick commerce, joining the race against Zomato's Blinkit, Swiggy Instamart, Flipkart Minutes, Zepto and others.

The company said it will announce details of the service later. Reports had earlier suggested that Amazon will call its offering as Tez.

"We are excited to start a pilot to give our customers a choice to get everyday essentials in 15 minutes or less," Amazon India country manager Samir Kumar said at the company's flagship event, Smbhav. "We already have millions of customers across India, including Prime members who trust us and will look forward to this convenience," he added.