Low-cost growth is edtech's new winning formula, not high burn, says Lightspeed
Financial Express Chandigarh|December 21, 2024
THE EDTECH SECTOR is adopting a new mantra for success—efficient customer acquisition over high marketing spends.
ANEES HUSSAIN

According to Dev Khare, partner at Lightspeed India, companies like Physics Wallah, Seekho and Bhanzu are leading this shift by embracing low-cost, scalable customer engagement strategies. This marks a significant departure from the pre-pandemic focus on aggressive sales and marketing expenditures.

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