THE LINES BETWEEN real and virtual space campaigns, events, and consumer journeys are blurring. The convergence of offline, online, and metaverse channels suggests the relevance of characterisation, specialisation, and personalisation to make a lasting impression has become the norm.
As consumer narratives become more complex, the demand for personalised marketing has shifted from a trend to an essential, ongoing strategy. The 0202M (Offline-to-Online-to-Metaverse) business model is a revolutionary innovation in an information-saturated landscape.
Pushing the boundaries through completely new mediums, this model seamlessly delivers meaningful and memorable brand interactions.
For instance, data mined from online shopping behaviour can optimise physical store layouts, intuitively guiding consumers to desired products.
Esta historia es de la edición December 04, 2024 de Financial Express Chennai.
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Esta historia es de la edición December 04, 2024 de Financial Express Chennai.
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Why the campaign rocks:
The cost of consent
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