IN ITS 2023 edition, the Pro Kabaddi League logged upwards of 351 million viewers, which was a 20% jump over the 2022 edition. And proving critics wrong, the viewership surge was driven by premium audiences, with 65% of the viewership coming from NCCS AB households. The league's viewership in megacities witnessed a massive 57% growth. To top it all, an overwhelming 70% of the league's reach on TV came from viewers below 40 years of age - meaning younger audiences were watching sports that were not cricket. The league managers are hoping that PKL 2024 will add another 50 million viewers, taking the overall viewership to around 70% of IPL.
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