Lava looking to increase local value addition in smartphone business

HOMEGROWN SMARTPHONE AND wearables brand Lava is looking to increase local value addition in smartphones by at least 4-5% every year from the current levels of 15-20%, the company's chief manufacturing officer Sanjeev Agarwal told FE in an interaction.

- JATIN GROVER

The company is banking on the government's push for localisation of electronics components with the upcoming incentive scheme focused on domestic manufacturing of components.

Lava, however, is currently evaluating whether it will go directly into components manufacturing once the new scheme is announced, or increase local sourcing of components from other players to up its domestic value addition.

"We are leading the localisation efforts. In terms of feature phones, 35% of our BOM (bill of material) value is localised and in smartphones, 15-20% is localised," Agarwal said.